Indoors/Outdoors

Crafting the marketing story for a new home is no simple task. Two weeks ago I sat down to think about how to tell the story for 382 Braeloch Road. I'd spent the previous few days taking photos, jotting down features, benefits and inspirations about the property.   It's always hard to try to capture the essence of a project and to differentiate it with authentic claims that actually matter to the target buyer.   With so many ideas, it was going to be hard to distill it down to three things. I wanted it to be simple, authentic yet differentiated. We settled on the following...


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Welcome to KelownaLakeLife.com, a site dedicated to the marketing and sale of a highly unique urban contemporary home on Braeloch Road in Kelowna's Upper Mission (just off Lakeshore between Summerhill Winery and St Hubertus Winery)   I did contemplate live blogging the whole process from development (including getting permission), through to sale. A tough call. In the end other things prevailed. I now have a rich pool of inputs, stories and experiences to share on the process.   On balance, I felt that you could simply be too early in drawing attention to the project. Simply...


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